We feel that every generation, society tends to change. Whether it’s for better or worse, it changes. It’s inevitability. Something we’ve come to understand. A constant. The term “Gentlemen” hasn’t changed. As a Gentleman, you are expected to conduct yourself in a manner reflective of the name. A civilized, educated, sensitive, well-mannered man. We aim to right a ship that has gone wrong. A modern day “Rat Pack” for lack of a better term. We want people to understand that you don’t have to be an athlete, a celebrity or even rich to obtain the lifestyle we portray. We want to inspire you through our lifestyle. There’s a void in our generation, something is just missing. There’s a humble civility that’s been lost in translation. We seem to be a generation that feels forced to live outside their means, due to the overwhelming pressure of seeming successful, which has resulted in extreme pretentiousness. It doesn’t have to be that way. It shouldn’t be that way. We aim to change that. We don’t want you to be better than anyone else…we just want you to do it better.